Avoid common problems by carefully planning your video before you shoot

Posted by | December 10, 2013 | Uncategorized | No Comments

Another great post from the brilliant Tom Fishburne makes the good point about expecting an agency to pick up the pieces when things are badly planned. The need for thorough planning is especially important when it come to video, so often a client will expect a crew to turn up with no clear idea what they want and the biref is to ‘film a bit of everything’ and sort it out in the edit.

Fortunately Business Web TV doesn’t work that way we come up with the creative ideas, then script and storyboard everything before we start work. That way we can guarantee an entertaining and engaging video that complements and enhances our clients’ other marketing activities.

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