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If picture is worth a thousand words, what about video?

Video Industry Archives - Business Web TV

Using Royalty Free Stock Video

Posted by | Animation, B2B, Internet, Technology, Video Industry | No Comments

Back in the early 2000’s cheap stock photography libraries really took off. So great was the impact of low cost websites like iStock Photo that the older services, including Getty Images that pre-dated the Internet, were seriously impacted (so much so that Getty eventually purchased the iStock business in 2006).

A similar change is now sweeping the video production industry largely driven by small independent producers making their good quality clips available at a low cost. So if you’re producing your own video just how useful is this potentially money saving resource?

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Real-Time Video Broadcasting

Posted by | B2B, Technology, Video Industry | No Comments

There are a number of free and low cost video streaming platforms available to the business users that provide the facility to broadcast your event live to an audience anywhere in the world. All you need is a camera, lights and a microphone and watch out BBC!

So is live streaming something customers are asking for and something businesses should invest in?

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Charities need online video

Posted by | Social Media, Video Industry | No Comments

Marketing Week recently ran an article stating that charities were missing out on 665 million in donations each year; due to their lack of engagement with potential supporters.

Charities are failing to effectively evidence and explain how their donations are being used and the impact a small donation could have.

Digital platforms such as online video and social media are great methods to promote a charities cause. Online video and social media are highly shareable are relatively low-cost; however according to industry observers charities are failing to capitalise on these channels and engage with potential supporters. The Charities Aid Foundation found that donations fell 20 per cent last year, due to pressures on disposable income, highlighting the need for charities to do more to encourage donations.

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