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If picture is worth a thousand words, what about video?

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Using Video for PR

Posted by | B2B, B2C, PR, Social Media | No Comments

Like most forms of marketing PR is having to adapt to the multi-channel age. It is no longer enough to simply write a press release, take a few snaps and send them off to the editor of a newspaper or trade journal and hope for the best. Video is the perfect tool to enhance all public relations activities.

PR and Video

There are four broad roles for video:

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