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10 Good reasons to consider animation for your next business video…

Posted by | Animation, B2B, B2C, Internet, Social Media | No Comments

Animated video for business

1. Sell the Dream
Sometimes you want to start selling the product, project or idea while it’s still on the drawing board. We can bring it to life using animation, we can even build a video from a client’s engineering drawings

2. Keep it Clean
With the best will in the world many processes like engineering or construction can be very messy – this might deter some customers or make it difficult to show what is really going on. Using animation will clean it up. Read More

Using Royalty Free Stock Video

Posted by | Animation, B2B, Internet, Technology, Video Industry | No Comments

Back in the early 2000’s cheap stock photography libraries really took off. So great was the impact of low cost websites like iStock Photo that the older services, including Getty Images that pre-dated the Internet, were seriously impacted (so much so that Getty eventually purchased the iStock business in 2006).

A similar change is now sweeping the video production industry largely driven by small independent producers making their good quality clips available at a low cost. So if you’re producing your own video just how useful is this potentially money saving resource?

Royalty Free Stock Video Read More

The rise and rise of the second screen

Posted by | Advertising, Internet, Social Media, Technology | No Comments

It’s a phenomenon we’ve all experienced – you’d been watching TV and an argument has started with your partner over something you just watched …’you know that woman who was in Dr Who… the one married to that famous chef’ … out comes the smartphone, a quick check on Google and everyone is happy, or not.

And it is not just smartphones, you’re just as likely to have one eye on the telly and one on your laptop or tablet – we browser restlessly through an endless buffet of infotainment titbits, our attention spans shortening by the day.

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Making your video go viral

Posted by | Internet, Social Media, Technology | No Comments

I’m often asked by clients if we can do a viral video for them and my standard reply is yes or course, how shocking do you want to be? Videos don’t need to be shocking to go viral but clients have to realise they may have to step outside their corporate comfort zone if they truly want to exploit social media. In some ways it is easy for companies like Red Bull to take risks they have worked tirelessly to build an edgy image that speaks to their customer base, but even they must struggle to top the last great stunt.

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Social Media, Video and Recruitment

Posted by | Internet, Recruitment, Social Media | No Comments

You can’t go a day without seeing a news article on the growing importance of social media, but how relevant is social media to recruitment?

Social media is becoming an increasingly dominant feature in company’s recruitment strategies. A survey conducted by XpertHR found that employers tend to use social media at the early, candidate attraction stage of recruitment, promoting themselves as an employer and developing their brand amongst job seekers, ultimately driving applicants to the organisations corporate careers website.

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Vine: Proving the importance of video

Posted by | B2C, Internet, Social Media, Technology | No Comments

Vine is a new mobile video service developed by Twitter, Vine lets users capture and share short looping videos (6 seconds or less) inspiring creativity challenging users to create something short with impact. Vine has been designed to see and share life in motion, giving users the opportunity to share moments and content in unique ways.

The development of Vine illustrates the growing importance of Video both socially and as a marketing tool; a six second Video clip is highly portable and shareable and an excellent way to engage your audience and get people talking about your brand.

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4G on the way

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Despite already being widespread across Germany and the US it finally appears that the UK will be dragged kicking and screaming into the realm of 4G that is expected to be with us in 2013. In fact Ofcom have announced that Everything Everywhere the owners of Orange and T-mobile have been given the go-ahead to use it’s existing bandwidth to launch this new high calibre service to its customers, which could be available as early as September 6th this year, although a firm date has yet to be announced.

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