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If picture is worth a thousand words, what about video?

B2C Archives - Business Web TV

10 Good reasons to consider animation for your next business video…

Posted by | Animation, B2B, B2C, Internet, Social Media | No Comments

Animated video for business

1. Sell the Dream
Sometimes you want to start selling the product, project or idea while it’s still on the drawing board. We can bring it to life using animation, we can even build a video from a client’s engineering drawings

2. Keep it Clean
With the best will in the world many processes like engineering or construction can be very messy – this might deter some customers or make it difficult to show what is really going on. Using animation will clean it up. Read More

Using Video for PR

Posted by | B2B, B2C, PR, Social Media | No Comments

Like most forms of marketing PR is having to adapt to the multi-channel age. It is no longer enough to simply write a press release, take a few snaps and send them off to the editor of a newspaper or trade journal and hope for the best. Video is the perfect tool to enhance all public relations activities.

PR and Video

There are four broad roles for video:

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Video – Four levels of engagement

Posted by | B2B, B2C, Social Media | No Comments

It’s generally recognised these days that websites need to feature video, to help SEO, visitor engagement and increasingly for ease of use on tablets and smart phones.

Based on my experience what is less well understood is the different roles video can play and the how this affects the levels of engagement.

I would say there are four distinct levels:

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Vine: Proving the importance of video

Posted by | B2C, Internet, Social Media, Technology | No Comments

Vine is a new mobile video service developed by Twitter, Vine lets users capture and share short looping videos (6 seconds or less) inspiring creativity challenging users to create something short with impact. Vine has been designed to see and share life in motion, giving users the opportunity to share moments and content in unique ways.

The development of Vine illustrates the growing importance of Video both socially and as a marketing tool; a six second Video clip is highly portable and shareable and an excellent way to engage your audience and get people talking about your brand.

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