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It’s a phenomenon we’ve all experienced – you’d been watching TV and an argument has started with your partner over something you just watched …’you know that woman who was in Dr Who… the one married to that famous chef’ … out comes the smartphone, a quick check on Google and everyone is happy, or not.
And it is not just smartphones, you’re just as likely to have one eye on the telly and one on your laptop or tablet – we browser restlessly through an endless buffet of infotainment titbits, our attention spans shortening by the day.
Part One : Pre-Production
Domestic video cameras have been around since the early eighties, and we’ve all shot a video on our phone, so producing a video for your website is simple, right?
Well not really, having something that is high quality, engaging and gets across your key messages in the shortest possible time is not that easy. Here I’m going to give you a simple guide to planning and executing the perfect video project, whether you do it yourself, or employ professionals.