Blog

If picture is worth a thousand words, what about video?

New website goes live!

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The keen-eyed amongst you will have noticed our website has changed, for the better! We’d had the old site for nearly three years but it was no longer up to the job, it took forever to upload new videos and didn’t really reflect the business as it is today.

The new site was developed by our sister company Stuart Hirst in record time and now has nearly 40 examples of videos we have produced over the past two years, plus all the usual gubbins about our wonderful services. It is amazing to think how many clients we now work with and the diverse range of  projects completed.

We’d love to hear form our clients about what you think, and if you’ve not worked with Business Web TV look at what you’re missing!

Animation better than live action?

Posted by | Animation, Technology | No Comments

Animation may not be the obvious choice for organisations new to using video to show their products or services. We’re all familiar with the big budget box office hits from Disney and Pixar and the stunning results that can be achieved, but if you’re on a more modest budget is there a role for animation?

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The rise and rise of the second screen

Posted by | Advertising, Internet, Social Media, Technology | No Comments

It’s a phenomenon we’ve all experienced – you’d been watching TV and an argument has started with your partner over something you just watched …’you know that woman who was in Dr Who… the one married to that famous chef’ … out comes the smartphone, a quick check on Google and everyone is happy, or not.

And it is not just smartphones, you’re just as likely to have one eye on the telly and one on your laptop or tablet – we browser restlessly through an endless buffet of infotainment titbits, our attention spans shortening by the day.

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Making your video go viral

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I’m often asked by clients if we can do a viral video for them and my standard reply is yes or course, how shocking do you want to be? Videos don’t need to be shocking to go viral but clients have to realise they may have to step outside their corporate comfort zone if they truly want to exploit social media. In some ways it is easy for companies like Red Bull to take risks they have worked tirelessly to build an edgy image that speaks to their customer base, but even they must struggle to top the last great stunt.

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Social Media, Video and Recruitment

Posted by | Internet, Recruitment, Social Media | No Comments

You can’t go a day without seeing a news article on the growing importance of social media, but how relevant is social media to recruitment?

Social media is becoming an increasingly dominant feature in company’s recruitment strategies. A survey conducted by XpertHR found that employers tend to use social media at the early, candidate attraction stage of recruitment, promoting themselves as an employer and developing their brand amongst job seekers, ultimately driving applicants to the organisations corporate careers website.

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Charities need online video

Posted by | Social Media, Video Industry | No Comments

Marketing Week recently ran an article stating that charities were missing out on 665 million in donations each year; due to their lack of engagement with potential supporters.

Charities are failing to effectively evidence and explain how their donations are being used and the impact a small donation could have.

Digital platforms such as online video and social media are great methods to promote a charities cause. Online video and social media are highly shareable are relatively low-cost; however according to industry observers charities are failing to capitalise on these channels and engage with potential supporters. The Charities Aid Foundation found that donations fell 20 per cent last year, due to pressures on disposable income, highlighting the need for charities to do more to encourage donations.

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Video – Four levels of engagement

Posted by | B2B, B2C, Social Media | No Comments

It’s generally recognised these days that websites need to feature video, to help SEO, visitor engagement and increasingly for ease of use on tablets and smart phones.

Based on my experience what is less well understood is the different roles video can play and the how this affects the levels of engagement.

I would say there are four distinct levels:

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Vine: Proving the importance of video

Posted by | B2C, Internet, Social Media, Technology | No Comments

Vine is a new mobile video service developed by Twitter, Vine lets users capture and share short looping videos (6 seconds or less) inspiring creativity challenging users to create something short with impact. Vine has been designed to see and share life in motion, giving users the opportunity to share moments and content in unique ways.

The development of Vine illustrates the growing importance of Video both socially and as a marketing tool; a six second Video clip is highly portable and shareable and an excellent way to engage your audience and get people talking about your brand.

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4G on the way

Posted by | Internet, Social Media, Technology | No Comments

Despite already being widespread across Germany and the US it finally appears that the UK will be dragged kicking and screaming into the realm of 4G that is expected to be with us in 2013. In fact Ofcom have announced that Everything Everywhere the owners of Orange and T-mobile have been given the go-ahead to use it’s existing bandwidth to launch this new high calibre service to its customers, which could be available as early as September 6th this year, although a firm date has yet to be announced.

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