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If picture is worth a thousand words, what about video?

10 Good reasons to consider animation for your next business video…

Posted by | Animation, B2B, B2C, Internet, Social Media | No Comments

Animated video for business

1. Sell the Dream
Sometimes you want to start selling the product, project or idea while it’s still on the drawing board. We can bring it to life using animation, we can even build a video from a client’s engineering drawings

2. Keep it Clean
With the best will in the world many processes like engineering or construction can be very messy – this might deter some customers or make it difficult to show what is really going on. Using animation will clean it up. Read More

Using Royalty Free Stock Video

Posted by | Animation, B2B, Internet, Technology, Video Industry | No Comments

Back in the early 2000’s cheap stock photography libraries really took off. So great was the impact of low cost websites like iStock Photo that the older services, including Getty Images that pre-dated the Internet, were seriously impacted (so much so that Getty eventually purchased the iStock business in 2006).

A similar change is now sweeping the video production industry largely driven by small independent producers making their good quality clips available at a low cost. So if you’re producing your own video just how useful is this potentially money saving resource?

Royalty Free Stock Video Read More

Real-Time Video Broadcasting

Posted by | B2B, Technology, Video Industry | No Comments

There are a number of free and low cost video streaming platforms available to the business users that provide the facility to broadcast your event live to an audience anywhere in the world. All you need is a camera, lights and a microphone and watch out BBC!

So is live streaming something customers are asking for and something businesses should invest in?

Broadcasting Live Read More

Five Reasons Why Business Videos Fail

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I’m often surprised when I hear about organisations that have tried video but consider it didn’t work for them. After a bit of digging it appears most had a poor experience due to one or more of the following:

Concept

The number one reason a video fails to get the right message across to the right audience is a bad concept. It needs to be relevant, engaging and if at all possible original. Also will your message actually work on video? Any kind of video should be viewed as a potential advertisement for your organisation and, like an advertisement, it has to be planned carefully and executed with precision.

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Using Video for PR

Posted by | B2B, B2C, PR, Social Media | No Comments

Like most forms of marketing PR is having to adapt to the multi-channel age. It is no longer enough to simply write a press release, take a few snaps and send them off to the editor of a newspaper or trade journal and hope for the best. Video is the perfect tool to enhance all public relations activities.

PR and Video

There are four broad roles for video:

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Fix it in Post Production

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Another great post from the brilliant Tom Fishburne makes the good point about expecting an agency to pick up the pieces when things are badly planned. The need for thorough planning is especially important when it come to video, so often a client will expect a crew to turn up with no clear idea what they want and the biref is to ‘film a bit of everything’ and sort it out in the edit.

Fortunately Business Web TV doesn’t work that way we come up with the creative ideas, then script and storyboard everything before we start work. That way we can guarantee an entertaining and engaging video that complements and enhances our clients’ other marketing activities.