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If picture is worth a thousand words, what about video?

January 2014 - Business Web TV

Real-Time Video Broadcasting

Posted by | B2B, Technology, Video Industry | No Comments

There are a number of free and low cost video streaming platforms available to the business users that provide the facility to broadcast your event live to an audience anywhere in the world. All you need is a camera, lights and a microphone and watch out BBC!

So is live streaming something customers are asking for and something businesses should invest in?

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Five Reasons Why Business Videos Fail

Posted by | Uncategorized | No Comments

I’m often surprised when I hear about organisations that have tried video but consider it didn’t work for them. After a bit of digging it appears most had a poor experience due to one or more of the following:

Concept

The number one reason a video fails to get the right message across to the right audience is a bad concept. It needs to be relevant, engaging and if at all possible original. Also will your message actually work on video? Any kind of video should be viewed as a potential advertisement for your organisation and, like an advertisement, it has to be planned carefully and executed with precision.

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