I’m often asked by clients if we can do a viral video for them and my standard reply is yes or course, how shocking do you want to be? Videos don’t need to be shocking to go viral but clients have to realise they may have to step outside their corporate comfort zone if they truly want to exploit social media. In some ways it is easy for companies like Red Bull to take risks they have worked tirelessly to build an edgy image that speaks to their customer base, but even they must struggle to top the last great stunt.
May 2013 - Business Web TV
You can’t go a day without seeing a news article on the growing importance of social media, but how relevant is social media to recruitment?
Social media is becoming an increasingly dominant feature in company’s recruitment strategies. A survey conducted by XpertHR found that employers tend to use social media at the early, candidate attraction stage of recruitment, promoting themselves as an employer and developing their brand amongst job seekers, ultimately driving applicants to the organisations corporate careers website.
Marketing Week recently ran an article stating that charities were missing out on 665 million in donations each year; due to their lack of engagement with potential supporters.
Charities are failing to effectively evidence and explain how their donations are being used and the impact a small donation could have.
Digital platforms such as online video and social media are great methods to promote a charities cause. Online video and social media are highly shareable are relatively low-cost; however according to industry observers charities are failing to capitalise on these channels and engage with potential supporters. The Charities Aid Foundation found that donations fell 20 per cent last year, due to pressures on disposable income, highlighting the need for charities to do more to encourage donations.
It’s generally recognised these days that websites need to feature video, to help SEO, visitor engagement and increasingly for ease of use on tablets and smart phones.
Based on my experience what is less well understood is the different roles video can play and the how this affects the levels of engagement.
I would say there are four distinct levels: